When it comes to marketing accounting services to prospective clients, or expanding relationships with existing clients by adding more value, being able to provide a seamless, comprehensive solution to common small business pain points creates both immense value and a sweet spot in the market for your firm. This is exactly what Xero was built to do, while adding billable time back to your firm’s bottom line.
To make it easier for you to show your clients the value of your firm’s outsourced client accounting services, consider using these 16 sweet selling points, all supported by Xero:
- Save time paying your bills. Track and pay your bills on time, every time. Xero will help you keep a clean overview of all your accounts payable and your cash flow. Track and pay bills on time while getting a clear overview of accounts payable and cash flow.
- Claim expenses faster and with more control. Xero will help you keep track of all your spending with our expense tracker, capture costs, approve and reimburse expense claims and view. You can have a clear overview of all your expenses by checking through your receipts, which are archived in your database, approve claims right away, monitor employee spending and do business on the go using the app.
- Simplify cash flow management bank connections. Connect your bank to Xero to set up bank feeds. You can watch your transactions in real time which will help you stay on top of your cash flow. Xero also prides itself on security to keep all your private data safe.
- Accept payments securely. You can safely accept credit card payments and direct debits online and also use online invoice payments with companies like Stripe and GoCardless. Add a “Pay Now” button to your online invoices to get your payment even faster.
- Streamline your project tracking. Xero allows you to do everything from quote to invoice and get paid for jobs all in one place. Plus, you are able to keep track of your costs and profitability with their project and job tracker software.
- Professional, painless payroll. Use Gusto payroll software, which integrates with Xero seamlessly, to calculate pay and deductions, pay your employees and update all your accounts directly in Xero. This flexible payroll filing system provides online payroll in all 50 states and allows your employees a full online self-service experience where they can view pay stubs, W-2s and other documents online.
- No-stress bank reconciliations. The easiest way to keep your finances up to date is with Xero. Your firm can automatically reconcile client records every day, see suggested automated account reconciliations and match and codes transactions in bulk.
- Customized contact management. Use Xero to manage your contacts. You can easily see your customer or supplier’s details, sales, invoices, and payments all in one place. You can even connect your email to see your correspondence and create lists and contact groups directly in Xero.
- Capture data. Post copies of your important documents and key data into Xero immediately and capture data without manually entering everything into Hubdoc, another system that integrates into Xero.
- Online filing made easy. You can use Xero as your online filing system. Easily manage and share your documents, contracts, bills and receipts safely. You can access your data anywhere from anywhere.
- Revenue tracking and reporting. Keep track of your finances by receiving reports at any time, customizing your reports, and comparing and calculating budgets. You can easily run reports from this data to get a better insight into your clients’ businesses and your firm.
- Inventory insights and management. Keep track of your stock by using Xero’s inventory software which populates invoices and orders.
- Send Invoices instantly. Xero allows you to customize your online invoices, accept payments and invoice instantly. Most functions can be done directly from the app. Work smarter and not harder and make it easier for your customers to pay you!
- Go global with foreign currency management. Pay and get paid in over 160 currencies with Xero’s multi-currency accounting. You can view and instantly convert your payments and send reports to anyone in any currency.
- Accurate sales tax made seamless. Xero will automatically calculate taxes on all your transactions and create reports for your sales tax returns.
- In-depth analysis and reporting. Xero helps your clients grow their businesses by tracking cash flow, checking their financial health and tracking key metrics. Everything is in one place so you can easily see an overview of their business.
Partnering with Xero will eliminate many of the tedious, day-to-day tasks your firm handles for client accounting services engagements. Use the most salient selling points above to help your existing and prospective clients understand the value your firm can provide, while allowing them to focus on growing their business. You and your clients can take advantage of all of these benefits or just a selection with Xero’s different plans, suited for different business sizes and needs.
To learn more about leveraging Xero to grow your client accounting services portfolio, register for "Intro to Xero" webinar taking place March 17 @ 1:00 Eastern