ADVISOR ALLIANCE: Xero

Xero is designed to support small businesses and their advisors, and to help them grow and thrive. Xero’s online accounting serves as the foundation upon which businesses can build a complete solution connecting their banks, their accountant, payment services and third-party apps, so everything is securely available on any device at anytime from anywhere.

With Xero, accounting, consulting and bookkeeping practices gain efficient compliance tools, smart practice management software, and a cloud-based single accounting ledger for every client, in one place. When they partner with Xero it’s a game changer in terms of the way you work. And speaking of partnering that’s what Insightful Accountant’s Advisor Alliance is all about.

We strive to provide you with information about partnership opportunities to serve your clients, build your practice, and bolster your compensation through this series we call ‘Advisor Alliance’. The focus is on product developers and vendors who offer some form of alliance, partnership, or referral program that might be of interest to you and your practice. This week that vendor is Xero and their Xero Partner Program.

Xero's cloud software brings all the information accountants need together in one simple and easy-to-navigate space and will put you in charge of your client’s books and your own workflow.  You will not only receive free software that will transform your practice with a suite of connected apps, but you will access partner-only plans that you can offer exclusively to your own clients.

Xero HQ is your key to the features and tools to not only manage your own practice, but to connect with all your clients. As a Xero Partner you will begin with a free Xero premium plan for your own practice, but Xero HQ sits on top of that to provide you with a centralized control hub for access to your client’s Xero data along with their integrated apps in the same way you connect your own Xero to the apps that fit your own practice.

This means you will work more efficiently and that means you can optimize your pricing and work toward attracting new clients, of course you can also take back some time for yourself. But with increased efficiency comes enhanced productivity and that means a boost in your revenues even without new clients.

Speaking of Xero's integration with other apps, and how you can boost efficiency, you can learn more about Xero and their integration with Hubdoc in our webinar, "Getting to Know Hubdoc" on September 22 at 2:00 p.m. Eastern Time. You can register here.

Enhanced efficiency does grant you the time to grow your practice and Xero wants to help by giving you as a Xero Partners exclusive access to plan offerings you can make available to clients who simply aren’t ready for Xero. To help you grow your practice will be listed in the Xero advisor directory at a Xero Partner and will be visible to thousands of potential new clients. But that’s not all, as a Xero Partner you can offer new or existing clients either Xero Cashbook or Xero Ledger which gives them ‘Xero like’ features with a simplified design and substantially lower monthly cost. That’s an extra that nobody but Xero Partners can offer.

And when you become a Xero Partner, you’ll be introduced to a dedicated accountant manager who will assist you with on-boarding and be there to answer all your questions about Xero. They will get you started in the right direction regarding training, certification, on-boarding of your first client and migration of clients from other software.

Xero’s educational courses provide a foundation to not only make you a proficient advisor, but to qualify you for certification after just 4 to 5 hours class time (available in a variety of formats).

The more you grow with Xero the better your rewards.  The more clients you have on Xero, the more you’ll gain for your practice. Each status level comes with its own benefits and rewards. For every status level they achieve they will get a greater discount and co-op marketing funds. For example, advisors who reach Bronze status level and above will receive $2,000 in co-op marketing funds as well as other discounts depending on their specific status level.

If all of this sounds too good to be true then check it out at the Xero Partner Program website. It may just be the partnership opportunity and software you have been looking for to support your SMB clients.

Learn more about boosting your efficiency with Xero and Hubdoc in our webinar, "Getting to Know Hubdoc" on September 22 at 2:00 p.m. Eastern Time. You can register here.