If you were a fan of Sex and The City1, you know the lead character, Carrie Bradshaw, portrayed by Sarah Jessica Parker2, had a $40,000 (plus) collection of designer shoes. And her favorites, or so it seemed, were Manolo Blahnik’s. In fact, in one episode, when she was forced at gunpoint to unbuckle the straps of her Manolo Blahnik Sandals, she pled with the gunman, “Please, they’re my favorite pair.”
Women of the world, what better endorsement can you have for fabulous footwear?
Now, Manolo Blahnik, the same luxury shoe brand, is endorsing Oracle NetSuite as their integrated business suite to support their mission of creating products with timeless beauty and unrivaled craftsmanship. With NetSuite, Manolo Blahnik has been able to automate business processes, enhance reporting, and increase visibility across its finance, inventory management, and supply chain operations.
Founded in London in 1971, Manolo Blahnik has become synonymous with creative flair and has built a loyal customer base that includes not only the ‘Carrie Bradshaw’ character but multiple film stars and influential personalities.
As Manolo Blahnik expanded its operations to include more than 300 points of sale and 18 flagship boutiques across the globe, it became increasingly challenging for them to have the visibility and insights needed into their supply chain. Manolo Blahnik replaced multiple systems with one integrated business management solution from NetSuite to support its international business and planned growth.
With NetSuite, Manolo Blahnik is automating and consolidating its global financial processes, enhancing its inventory control, and driving efficiencies by optimizing its operations.
“Our ethos is to optimize. We strive for excellence and believe in working proactively while being solution-focused,” said Wioletta Bogus, chief operating officer of Manolo Blahnik. “NetSuite aligns with this approach. Now, we have one system that enables us to manage our supply chain end-to-end, streamline warehouse processes, integrate finance with our supply chain, and gain the insights needed to continue increasing customer satisfaction. As a result, we can prevent issues and optimize productivity across our expanding global operations.”
NetSuite has helped Manolo Blahnik gain a much-needed view across its distribution channels globally and assist in optimizing stock levels by streamlining its warehousing and fulfillment processes and providing access to the insights it needs to inform its strategic planning.
“Manolo Blahnik is one of the world’s most influential designers with a loyal following around the world,” said Nicky Tozer, SVP EMEA, Oracle NetSuite. “With NetSuite, Manolo Blahnik has gained real-time visibility across its critical operations and can now quickly and easily access the insights it needs to improve decision-making, productivity, and profitability.”
Working alongside NetSuite Advanced Customer Support, Manolo Blahnik continues to refine its operations to support its global growth and customer base.
Footnotes:
1 – Sex and The City was a romantic comedy television series on HBO from 1998 to 2004. It was produced by Darren Star Productions and HBO Entertainment.
2 – Sara Jessica Parker is an American actress and television producer best known for her role as Carrie Bradshaw on Sex and The City, for which she won two Emmy Awards, four Golden Globe Awards, and three Screen Actors Guild Awards.
Disclosures:
Content within this feature has been adapted from Oracle NetSuite source materials. Graphic content appearing in headline was adapted from Manolo Blahnik website advertising materials. All referenced source materials or content appearing within this Insightful Accountant feature were adapted and are furnished solely for educational purposes.
NetSuite and Oracle are registered trademarks of Oracle Corporation. Oracle Corporation is a publicly traded NYSE-listed (ORCL) multinational corporation headquartered in Austin, Texas (USA).
NetSuite was the first cloud company—ushering in the new era of cloud computing. For more than 25 years, Oracle NetSuite has helped organizations grow, scale, and adapt to change. NetSuite provides an integrated system that includes financials / Enterprise Resource Planning (ERP), inventory management, HR, professional services automation, and omnichannel commerce, used by more than 37,000 customers in 219 countries and dependent territories.
'Manolo Blahnik' shoes (footwear) is a registered trademark of Manolo Blahnik International Limited which is a privately held company established in 1970 in Chelsea, London. Now a globally recognized brand, its headquarters remain in London with offices and partners worldwide.
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