Scaling New Heights 2019 - One Size Doesn't Fit All Vendor App Peeks # 25

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It's true folks, 'One Size (App) Doesn't Fit All,' just as with clothes and shoes and almost everything else. While some App vendors would have you believe that 'they have the only App for you' or 'their App is one of a kind,' the reality is that you need to take a good look and compare similar Apps.

A great place to make such comparisons is on the Exhibit Hall floor at Scaling New Heights, but you need a little preparation before simply walking up to a vendor's booth and asking 'what's up with your App?' That's why we are going to outline a few details and give you some heads-up about 'different size Apps' (in Alphabetical Order, not by Vendor sponsorship level) within the same categories between now and the start of the conference.

By the way, we may not cover every similar App in any one article but may have several similar articles covering different Apps within the same categories. Also know, there are additional sponsors being added to the rolls at Scaling New Heights since we outlined our list of features for preparation of these articles, to those recently added sponsors will be 'swept into' one or two 'catch-all' features at the end of our series as the conference is starting.

A Murph Introduction - I find it somewhat appropriate here to introduce this category since it is relatively large, even though it will be made up of a couple of features (not just one).  When I say 'Practice Management' Sponsors I refer to almost any of the sponsors attending Scaling New Heights who offer to assist you or your firm in 'doing thing differently' then the way you are doing them now. Some people might say that I have already mentioned companies that do that, because they offer specific alternatives like a CRM that takes your through the steps of marketing to client acquisition to invoicing, but really when I think Practice Management it is much more of a 'hand holding' experience, so here are some of those who will give you a much better practice management make out experience. And there are different types of these sponsors, so not all of them work with you in the same way, let's look at some more.

Cloud Pricing

Cloud Pricing: The new way to price your accounting and bookkeeping services. Accounting professionals are working far too many hours for far too little reward.  The answer is really simple. We must adopt the new pricing model that enables us to get properly rewarded for the value we bring.

Cloud Pricing makes it so easy for you to sell more accounting and bookkeeping services to more clients at better prices.  Is allows you to tap into the power of VALUE PRICING.  Cloud pricing allows you to:

  • Present your clients with a range of options.
  • Give your clients a value-based fixed price.
  • Tap into the power of price psychology using carefully chosen price points that maximize your profit.
  • Systematically cross sell related services, so clients buy more from you.

Sound interesting, make certain to stop by the Cloud Pricing/Mark Wickersham (wickersham.co.uk) Booth on the Exhibit Hall floor at Scaling New Heights to find out more about the new way you should be pricing your accounting and bookkeeping services.

Profit First Professionals

Profit First Professionals is a membership organization composed of the most elite accountants, bookkeepers and business coaches who have helped drive profit in over 100,000+ companies globally.

Based upon the teachings of Mike Michalowicz, you can discover how this powerful system is a significant service and marketing differentiation. Not only will you be helping yourself you will be helping entrepreneurs make more money in their business, eliminate debt permanently and enjoy the financial freedom that they’ve always wanted. You and your firm will instantly stand apart, becoming a strategic advisor, and never be seen as a commodity again.

If you want to 'profit first' then make absolutely certain to stop by the Profit First Professionals Booth on the Exhibit Hall floor at Scaling New Heights to find out more about how they can help you, your firm and your clients.

VARC

The VARC Incentive Partner Program (VIPP) is a referral program for CPAs, ProAdvisors, and others who sell Intuit products.  The program allows its members to earn rewards for the recommendations/sales that they are already making to their clients.

There is no cost nor minimum certification level required to join the Program, and Partners receive numerous benefits.  They are given have access to the VIPP Portal, where they can track orders, see their commissions, and obtain useful information to help them with sales.  Partners are also listed in the QSP Location System.  Ongoing training and assistance with sales is available.  Partners have access to the most up-to-date information on promotions from Intuit, allowing them to present the best prices to their customers.  VARC Solutions is committed to helping our Partners with the highest level of sales assistance, allowing them to provide their clients with the best solutions available.

If you want to find out more about partnering with VARC or you want to sign-up to become part of the VIPP then just stop by the VARC Solutions Booth in the Exhibit Hall at Scaling New Heights for more information.

Mark Wickersham (wickersham.co.uk)

Mark Wickersham (wickersham.co.uk) – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought-after profit improvement expert in the accounting community.  He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing.

Mark is also a widely published author on practice issues. In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon best-seller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed.

Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice. Or better yet, you can stop by the Mark Wickersham (wickersham.co.uk) Booth on the Exhibit Hall floor at Scaling New Heights to find out more about value pricing, and doubling your profits.