Xero released a new tagline on January 14 - Your Business Supercharged - which is intended to reflect the companies promise to a deeper commitment to customer success and growth. In the announcement of the new tagline James Kyd, Executive General Manager of Brand and Marketing at Xero stated “Our platform is more powerful, personalized and automated than ever before and ‘Your business supercharged’ synthesises the overall benefit our customers have come to know and expect."
Xero partnered with Interbrand, a brand consultancy with a network across London, New York and Sydney, and Insights Exchange to build what it calls a "truly global positioning."
You can read the full release on the Xero site
Speaking of Marketing and Branding - How is the marketing and branding for your firm? If you think it needs some work, you may want to check out our upcoming webinar "Do This, Not That for Marketing in 2025" on January 28 at 2:00 Eastern. This event is being presented as part of Insightful Accountant's Be Insightful Premium Content offering, but we're opening registration to a handful of non-member participants to let you see first hand what you are missing. Register Today!
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