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Advisory is an often-used word used in the accounting industry, and there seems to be very little meaning behind it. It’s vagu
In this panel, Accountants Forward's Seth Fineberg and Calmwaters Cloud Accounting's Kelli Parks will noodle through how to replace the term “advisory” with relevant phrases and words that actually explain what we can do to help our clients grow and prosper. Phrases and words that we can use to market and sell our “advisory” services to achieve proper revenue for the work we do.
The webinar is the first track of our "Future Forward September 2023" webinar, Sept. 26, 11 a.m.-11:50 a.m. (EST). The session is available for 1 CPE credits.
The learning objectives include:
- How to rephrase “advisory” to a meaningful set of words and phrases
- How to use better language and descriptions for “advisory” in marketing campaigns with current and prospective clients to add services to your firm
- How to market to achieve value for services—don’t give away your brain
Sign up HERE today.
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