Scaling New Heights is less than 6 weeks away, so here's another preview of one of the sessions you can participate in at the show. Today's review is with Todd Youngblood, COO, Pensmore Software, a provider of fully integrated and secure payment processing for merchants.
IA: Tell us what your company does. Based on the answer…. What market segment do you serve?
TY: Pensmore is an integration company that creates secure connections between applications and payment processing platforms. Today we have integrations that support QuickBooks Point of Sale, QuickBooks Financial, and mobile payment solutions that enable QuickBooks users to have a fully integrated payment solution within their applications.
IA: Attendees have a lot of options when it comes to training at Scaling New Heights. What will you be teaching and why should they choose your sessions?
TY: During our Power breakfast, we will be discussing recent credit card breaches that have affected major retailers in the United States. We will cover how these breaches occurred and simple technologies that you can implement to protect your customers from becoming the next victim of credit card fraud.
IA: I know that you will not be “selling” during the session, but will participants learn the advantages and benefits of being a Pensmore Software Partner during this session?
TY: From the sessions, attendees will learn simple technologies they can apply to effectively protect credit card data at a customer’s location as well as industry best practices for securing Point of Sale systems.
IA: What would be the ideal profile for someone attending your session? How many clients would they have? What type of clients would they have (manufacturing, distribution, retail)? Would they need to already have clients with a need that Pensmore Software can solve?
TY: This session is relevant to any QuickBooks Premier resellers or ProAdvisors that have customers who accept credit cards.
IA: Let’s face it, trade shows are a big investment for vendors and attendees alike. What do you hope to gain from the investment you’ve made in being and exhibitor and a speaker at Scaling New Heights?
TY: We hope to establish long-lasting partnerships with Premier resellers and ProAdvisors to help them better understand the security risks their customers face and inform them about new technologies that can help keep their customers secure.
IA: What are the 3 most important take aways a ProAdvisor will receive from your session?
TY: They will learn what risks their customers face today; what they can do to prevent credit card breaches for their customers and how they can continue to stay informed about security and vulnerability in the future.
IA: Are you looking to connect with ProAdvisors from any particular part of the country?
TY: We’d like to connect with ProAdvisors and resellers anywhere in the U.S. and Canada.