‘Hot’ Marketing Methods (2 Session Series)
Gail Perry of AccountingWeb instructs this 2 session series on “‘Beefing up’ your Website”, and “Becoming an Effective Blogger”
'Beef' Up Your Website
Your website should be so much more than a Yellow Pages advertisement, but many businesses including professional firms, have not moved beyond the concept of using the Web to store static information about your company, like an address, phone number and picture or two. This session will discuss ‘Grade-A Prime’ website design using the 2012 and 2013 Accounting Marketing Association’s Web-site Award winners. Eye catching examples of modern websites will be ‘cut’ from these ‘choice’ winners. By the time you leave this session Gail Perry will have showed you how your company Website can be used to improve your business, and how to change your Website from ‘static’ to ‘dynamic’….and ‘that’s no bull! (Murph)
Becoming an Effective Blogger
Whether you’re just starting out, or are a seasoned blogger, the tips Gail Perry presents in this session will help you write a blog that will stand out from the competition. Learn how to choose blogging software, find an audience, determine a unique angle, and use your blog to improve your business. Gail will also cover topical areas such as setting goals, improving your writing skills, increasing your search engine rankings, engaging your readers, promoting your blog and measuring your success. With these tips your blog can be ‘hot’ beyond belief. (Murph)
Gail Perry, CPA is a financial journalist, author, speaker, and instructor, and managing editor at AccountingWEB, She is a former senior tax accountant with Deloitte, and she continues to maintain a tax and financial consulting practice. Gail is the author of 28 books on various aspects of personal finance, taxation, and financial software, she has also written hundreds of articles for newspapers, magazines, and financial Web sites.