Editor's Note: Christine Galli will be presenting three sessions at the "Scaling New Heights®" Conference in Orlando, Fla. The sessions include: "Online Marketing: Strategies and Components," Monday, June 5, 1:30 p.m.; "Online Marketing: Implementing and Managing Your Plan," Monday, June 5, 4:10 p.m.; and "LinkedIn and Twitter – the How-Tos," Wednesday, June 7, 8:00 a.m.
We start our practices with a skill set and our strengths. Our belief is that we will provide services A, B and C founded on our education, certification and experience. It starts at a slow pace, one to three clients that tug at you, inch by inch, and pull you in another direction and away from your core.
You realize that you need more and more tips and tools to make it through another client challenge.
You put hours and hours into subject matter that is not your own.
You have dug a hole and it’s time to climb out of it, focus on who you are and what client is a good fit for you.
Time to rise up and hone in on your core services and identify your true calling. Dig into your client list and see what industries you serve with ease. And then start your journey to the top.
This preparation is an integral part of your social media strategy. Quickly and succinctly, your company must convey who it is, what it does, how it does it, and why it does it. You have precious little time to present this message to the outside world. Those who find you will make a decision before even giving you a call.
It doesn’t stop there, for this is not a bunny hill that you are climbing. It is scaling a mountain. It requires training, gear, a guide and a plan for pulling together your company’s social media strategy. Then, it requires mental courage and discipline.
This is what it takes to face the challenge of being consistent and relevant.
In 2008, I started my social media journey as a partner in another company. When I became the sole owner, I faced the biggest challenge of all. Leaving behind who I was and searching for what I was to become as a leader.
I was at the bottom of the mountain with no guide. Then I became a member of NAN, a community of professionals that gave me the support, training, tools and insights I needed to take a step up. By attending the Woodard Institute and learning more about how to become intentional in my practice, I became even more focused on my journey.
I’m blessed to lead other practitioners in their social media journey at this year’s "Scaling New Heights" conference. I hope to provide insight on the different social media channels and give them the tools that they need to face the challenges of this ever-changing medium.
As professionals, we all have a story and a journey filled with experiences that can be shared with our friends, our clients and our community. We can inspire followers or call prospects to action. Let’s be bold and brave and shout out our best stories of success and failure. You will be heard.
You can find more details about each of the sessions in a downloadable document located here: Download Course Descriptions.
Reminder: As your ever-faithful Sherpas, we stand ready to guide and encourage you along your chosen path. If you would like to consult with us about your path, please email me at coliver@woodard.com or Liz at ecolley@woodard.com.
Be sure to tell us your goals and what you hope to learn so we can recommend appropriate paths for your upcoming learning experience at the "2017 Scaling New Heights®" conference.
Christine Galli
Michigan-based Christine Galli, executive director of Technology In A Box Learning Services LLC., is recognized nationally for her work on the systemization of QuickBooks® for franchises and industries. She co-authored Intuit’s courses for the Certification of Professional Advisors and the Pro Certification for the TSheets Time Tracking software. Christine has contributed articles to Intuit’s Professional Advisor Newsletter and has served as a member of Intuit’s “Ask the Expert” team.
Christine offers in-service training and consulting for CPA firms, small- and mid-sized businesses and franchises, providing them with the technology and tools they need to grow their businesses. Christine has been a national instructor for the Intuit Trainer/Writer Network, representing Intuit at various accounting technology and user conferences throughout the United States.
Christine created and presented seminars at various New Horizons Learning Center locations as well as through a global virtual platform. Topics included: QuickBooks Fundamentals and Accounting Essentials, QuickBooks® Level 1 and Level 2, QuickBooks for Mac Users and preparatory classes for the American Institute of Professional Bookkeepers certification.
With a Masters of Education from Wayne State University, Christine is an Advanced Certified QuickBooks® ProAdvisor, and Certified QuickBooks® Enterprise, POS ProAdvisor and Certified TSheets Pro Advisor.