How to Amplify Growth and Implement Effective Marketing in Your Accounting Firm

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Presenter: Janel Sykora | Cajabra

May 21, 2025 (12:30-1:30 PM EDT)

This webinar is designed exclusively for accounting firm owners eager to accelerate their business growth and expand their client base. In "How to Amplify Growth and Implement Effective Marketing in Your Accounting Firm," you'll learn the 7-part blueprint to implement an effective marketing engine for your firm.

Learning Objectives:

After attending this session, attendees shall be able to:

• Brand Messaging Mastery: Understand the power of words and how to create a brand messaging playbook that sets you apart in a competitive market. Learn why storytelling captivates and how to tell your story to resonate deeply with potential clients.
• Online Visibility: Optimize your online presence to build trust and authority.
• Streamlining Client Scheduling: Simplify how potential clients connect with you through effective use of calendar and booking links, ensuring a seamless entry into your sales process.
• Lead Generation: Learn how to generate and nurture quality leads.
• Sales Pipeline Optimization: Learn how to structure your sales pipeline for visibility to all prospect opportunities, from initial inquiry to ongoing client management.
• Set It and Forget It: Understand what can be automated and how to do it so that your marketing engine works for you 24/7.

Busy season is behind us- it's time to focus on your marketing and growth strategies. Whether you're a solo practitioner or own a small firm, these insights will empower you to implement an effective marketing strategy for your firm.

Don't let another potential client slip through the cracks and into your competitor's book of business. Register now and start growing your business!

Cost: Free

CPE Credits: 1

Subject Area: Communication and Marketing

Course Level: Basic

Instructional Method: Group Internet Based

Prerequisites: None

Advanced Preparation: None

Who Should Attend: CPA, Bookkeeper, Accountant, Enrolled Agents, Tax Preparer