Marketing Talks August: The 4-Question Fix for Closing Better Clients

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Speaker - James Donovan

Topic: The 4-Question Fix for Closing Better Clients

August 13, 2026 at 2:00 PM ET

Most accounting firm owners are exceptional at their craft and uncomfortable in a sales conversation. The result: leads that should become clients disappear after the first call, and no one knows why. In this session, James Donovan introduces his 4 W's discovery framework — the four questions every prospect call needs to answer to move toward a signed engagement. James coaches firm owners on what to ask, what to listen for, and how to lead a conversation that builds trust, surfaces urgency, and ends with a clear next step. No scripts. No pressure tactics. Just a structure that makes selling feel like serving.

Cost: Free