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Marketing Talks June: Google Is Sending Clients to Your Competitors — Here's the GBP Trick That Puts You Back on Top

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Speaker - James Donovan

Topic: Google Is Sending Clients to Your Competitors — Here's the GBP Trick That Puts You Back on Top

June 23, 2026 at 2:00 PM ET

Your Google Business Profile is either your #1 salesperson or your biggest missed opportunity — and most accounting firms have no idea which one it is.

In this session, James Donovan reveals the specific GBP moves that push accounting firms to the top of local search results: the category selections most firms get wrong, the service configurations Google actually rewards, the posting strategy that signals authority to the algorithm, and the one thing your competitors are almost certainly not doing that you can implement this week. No paid ads. No SEO agency. Just a properly optimized profile that sends high-intent prospects straight to you.

Cost: Free

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