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Marketing Talks October: Why Should They Choose You?: Positioning Your Accounting Firm to Stand Out
Speaker - Gary DeHart
Topic: Why Should They Choose You?: Positioning Your Accounting Firm to Stand Out
October 27, 2026 at 2:00 PM ET
Most accounting firms are good at explaining what they do. The challenge is explaining why the right client should choose them instead of another firm.
In this practical, interactive session of IA Marketing Talks, we’ll build on the Ideal Client Profile developed in Session 2 and turn that knowledge into a clearer market position. We’ll look at why so many accounting firms sound alike, where meaningful differentiation can come from, and how to move beyond simply listing services to communicating the problems you solve and the outcomes clients value.
Attendees will learn how to identify potential differentiators based on who they serve, the problems they solve, how they work, and the evidence that supports their claims. During the session, participants will use a simple framework to begin developing their own positioning statement.
You’ll leave with a clearer answer to an important marketing question:
Why should your ideal client choose your firm?
Cost: Free