Niche Marketing: Do This, Not That for Marketing in 2025

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(1) WEBINAR 1024x768 - niche mktg- 1024x768

Speaker - Janel Sykora

1 CPE Credit Available

Field of Study - Communications and Marketing

"Do This, Not That for Marketing in 2025," is tailored for accountants who are ready to refine their marketing approaches in the rapidly evolving digital landscape. As the business world shifts from an attention economy to a trust economy and compliance services have commoditized, your approach to marketing needs to adapt. This session will guide you through the critical tactics for marketing your expertise in 2025, the importance of authenticity in building trust, and strategic use of AI to optimize your efforts. Discover practical steps to distinguish your firm, create a long term lead generation strategy for high quality clients, and efficiently integrate AI to amplify your bandwidth, positioning your firm for success in a competitive market.

Learning Objectives:

After this session, attendees are expected to get valuable understanding and insights, such as:

1. Understand the shift to a trust economy and how that impacts accounting firm owners.
2. Gain insights into optimizing your marketing strategy by effectively balancing sales activities, high-value marketing efforts, and educational content to establish your firm as a trusted advisor.
3. Understand the potential of AI in automating routine admin and marketing tasks, from lead nurturing to content creation, and learn how it can amplify your strategic efforts without replacing the personal touch that clients value.
4. Develop an effective, automated marketing strategy for predictable growth in 2025.

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Cost: Must be Premium Content Member (Join Here)

CPE Credits: 1

Subject Area: Communications and Marketing

Course Level: Basic

Instructional Method: Group Internet Based

Prerequisites: None

Advanced Preparation: None

Who Should Attend: CPA, Bookkeeper, Accountant, Enrolled Agents, Tax Preparer

This is a premium content member's only training event.  You can learn more and join the program here.  Annual membership is $599.  Discounted "Kick Off" pricing is $499 per year through July 31, 2024.  The program includes 3 monthly CPE webinars with 1-2 hours of Q&A following each event plus access to members only content throughout the year.