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Niche Marketing: What Great Accounting Websites Do (and Bad Ones Don’t): The Essential Five
Series: Niche Marketing with Janel Sykora
1 CPE Credit Available
Field of Study - Communication and Marketing
AI search and zero-click results are rewriting how buyers find firms. If your website isn’t built for this shift, you’re invisible. In 60 minutes, we’ll show you the five things great accounting sites do: a brand story that passes the 5-second test, CTAs that get clicked, friction-free scheduling, trust-building video, and an answer-driven blog that wins in Google and AI chats. You’ll leave with plug-and-play templates and a 30-day plan to turn your site into a quiet rainmaker. If your homepage can’t book a call today, you can’t afford to miss this.
Learning Objectives:
After completing this session, participants will be able to:
- Craft a 5-part homepage story (Who, Problem, Outcome, Proof, Next Step).
- Apply a CTA system with one primary and two micro-CTAs for conversion.
- Set up instant booking with an embedded calendar and short pre-qual form.
- Produce a 60-second homepage video and two supporting clips.
- Plan a 12-post “questions” blog strategy for Google and AI visibility.
Cost: Free
CPE Credits: 1
Subject Area: Communication and Marketing
Course Level: Basic
Instructional Method: Group Internet Based
Prerequisites: None
Advanced Preparation: None
Who Should Attend: CPA, Bookkeeper, Accountant, Enrolled Agents, Tax Preparer