Online
Niche Marketing: Win Better Leads with Local Service Ads
Series: Niche Marketing with James Donovan
Topic: Win Better Leads with Local Service Ads
1 CPE Credit Available
Field of Study - Communication and Marketing
Outbound is exhausting, referrals are unpredictable, and most accounting firm owners are spending time on marketing activities that produce nothing. Local Service Ads change that equation entirely. LSAs place your firm above every organic result and every traditional ad on Google — and you only pay when a real prospect contacts you. In this session, James Donovan breaks down exactly how LSAs work for accounting and tax firms, what they actually cost, why outbound prospecting is a poor use of your time compared to capturing high-intent inbound demand, and how to set up a campaign that starts generating leads fast. If you've ever wondered whether there's a simpler way to get in front of the right clients, this is it.
Learning Objectives:
- Explain how Local Service Ads differ from traditional Google Ads and why the pay-per-lead model is a lower-risk, higher-intent option for accounting firms
- Identify the setup requirements, verification steps, and budget parameters needed to launch LSAs for an accounting or tax firm
- Evaluate the true cost of outbound prospecting compared to inbound demand capture through LSAs
- Describe how LSAs integrate with a firm's existing intake process to ensure no lead goes unanswered
Cost: Free
CPE Credits: 1
Subject Area: Communication and Marketing
Course Level: Basic
Instructional Method: Group Internet Based
Prerequisites: None
Advanced Preparation: None
Who Should Attend: CPA, Bookkeeper, Accountant, Enrolled Agents, Tax Preparer
This is a premium content member's only training event. You can learn more and join the program here. Annual membership is $599. The program includes 3 monthly CPE webinars with 1-2 hours of Q&A following each event plus access to members only content throughout the year.