Reframe is an annual conference designed to help accountants rethink how they price, position, and communicate their value in a rapidly evolving profession. The event typically brings together firm owners, CPAs, bookkeepers, and advisors seeking to move beyond compliance work into higher-value advisory services.
While full details for 2026 have not yet been announced, previous conferences have focused on themes such as value-based pricing, client psychology, sales conversations, and transformational business models. Sessions often include deep-dive workshops, real-world case studies, and frameworks inspired by thought leaders in pricing and advisory.
Attendees can expect:
• Strategies to transition from hourly billing to value-based or subscription pricing
• Communication frameworks to improve client conversations and close higher-value engagements
• Insights into automation, firm growth, and positioning premium services
• Practical exercises and peer collaboration opportunities
• Continuing education credits (CPE) opportunities in some sessions
The conference is typically led by industry experts and hosted by accounting innovator Hector Garcia, CPA, along with other thought leaders. Reframe aims to empower professionals to confidently charge for their expertise and build sustainable, advisory-focused firms.
🔗 Learn more / join waitlist: https://www.reframeaccounting.com/