I wanted to take minute to let you know what we are up to as a company and why.
We are committed to providing you the best and most up to date content that we can provide, in the format in which you want to "consume" it.
We produce hundreds of written articles, dozens of webinars and podcasts, product and event updates. Now, with our Be Insightful Premium Content and Training, we are offering highly focused educational content intended to help you grow your business. Per the title of this article, Premium Content is all the Rage, and we are embracing it as well, but we are not compromising our standards to do so.
Over the coming weeks and months you will see us requiring registration for more of our content. Most of it will still be "free" as it currently is, but registration will be required for almost all of our content in the coming months. Why? You've probably noticed that the search engines now use their chosen Ai tool to give you the answers you are looking for more so than to give you the "best matches" available as has been done traditionally. This process cuts "free" media out of the loop for the most part and it seems that it will continue to do so.
Most media companies are already requiring registration for much of their content, including other media serving the accounting profession. We're not the first and won't be the last to move in this direction. Our intention is to provide minimal content outside of a registration wall, most content behind registration with a portion of that requiring "membership" to access it.
The subscription economy is upon us and we are adjusting our business to be a part of that.
Check out what we are doing with our "Be Insightful" program and register for our Free Premium or VIP Premium program here