The accounting profession continues to evolve, with technology and AI reshaping how firms and accountants keep operations sharp while delivering increased value to clients. Based on insights from 700 accounting professionals, the 2025 Intuit QuickBooks Accountant Technology Survey spotlights how forward-thinking accountants are. Across the board, they’re leveraging AI and automation to enhance efficiency, alleviate stress, and solidify their standing as trusted advisors in a competitive landscape. By integrating these tools, accountants are striking a balance between maintaining rigorous compliance standards and expanding their capacity for strategic services that drive growth.
Key findings:
- AI is a daily driver: 46% of accountants use AI every day, significantly outpacing small businesses (28%).
- Productivity and peace of mind: 81% of accountants report AI boosts productivity, and 86% agree it reduces mental load.
- Advisory surge ahead: 79% of accountants expect growth in strategic advisory services in the next year, with volume projected to grow 38% on average.
- Tech for time savings: 95% of accountants say technology cuts compliance time, allowing more focus on strategic advisory.
- Growth depends on tech: 85% of accountants believe not adopting new tech will hinder their firm’s growth goals.
- Integration is key: Accountants report their firms manage an average of 8 different digital tools, but 89% say better integration is needed for growth.
- Standardized tech stacks emerge: 1 in 3 accountants say their firm has implemented standardized tech stacks across the practice and clients.
- High-value clients are tech-forward: 83% of accountants agree higher-value clients are more likely to be tech-advanced.
- Competition is rising: 79% of accountants anticipate increased competition for high-value advisory clients.
- Outsourcing for strategic focus: 80% of accountants report their firm outsourced services in the past year, with 83% agreeing it gives their firm a competitive edge.
- Hiring for tech skills: 75% of accountants say their firm has increased its focus on technology skills in recruitment.
The 2025 Accountant Technology Report makes it clear: The future of accounting is inextricably linked to technology. AI and automation are not just tools; they enable accounting professionals to enhance productivity, expand strategic advisory services, and drive greater client success. While challenges exist, the commitment to technological advancement and a forward-thinking approach will be very important for successful firms.
Find the full technology report here.