Marketing has fundamentally changed. The internet has made it a constantly evolving practice. Accountants and bookkeepers building cloud practices need to ensure they’re applying marketing strategies that will deliver results in today’s environment.
The good news is that the internet and its by-products – social media, blogging, online directories – have opened up many new channels for accounting and bookkeeping firms.
It’s no longer sufficient to rely solely on networking meetings or word of mouth to generate new clients. There are bigger channels and bigger opportunities out there that can help scale a client base and grow revenue.
To get a jump on your marketing groove, check out the Hubdoc story HERE.