The Association of Chartered Certified Accountants (ACCA) has released a new survey raising questions about how accountants and businesses around the world are dealing with ethical challenges prompted by various technology trends.
Ethics was considered a “very important” skill in the digital age by 77 percent of the respondents, with more than nine out of 10 giving ethics a top rating. An above-average proportion of respondents in the nonprofit and public sectors indicated they considered ethics as “very important” in the digital age. Nearly two-thirds of the respondents called for strong ethical leadership, while a 54 percent majority called for guidance on a new code of ethics for the digital age.
But about one out of five respondents admitted they had personally felt pressure to compromise their ethical principles over the past 12 months. The most commonly compromised principle they cited was integrity, specifically “being straightforward and honest in all professional and business relationships.”
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