According to research from Stanford University, over the last 10 years, the number of Hispanic business owners in the US grew 44%, showcasing how Hispanic-owned small businesses are one of the fastest-growing demographics in the US small business economy.
Since launching its US Hispanic team in 2020, Xero is committed to helping develop Hispanic professionals in accounting and finance, and expanding its own pipeline of talent.
To support these efforts, it has entered into new collaborations with the Association of Latino Professionals For America (ALPFA), the United States Hispanic Chamber of Commerce (USHCC) and Negozee.
By teaming up with ALPFA, the first national Latino professional association in the US, Xero plans to strengthen its efforts around building Latino leaders and supporting the next generation of talent. By working with ALPFA, it will help drive more awareness of Xero as a leading cloud accounting platform and an employer of choice.
Additionally, since launching Los Xeros—the company’s first Hispanic and Latinx employee resource group (ERG) last year—some of its ERG members will have access to professional development and growth opportunities that ALPFA provides. Xero also will support ALPFA by sponsoring scholarships, promoting open positions at Xero and co-marketing opportunities.
Furthermore, it is supporting the USHCC through their corporate partner membership program. The USHCC promotes the economic growth, development and interests of more than 5 million Hispanic-owned businesses that contribute more than $800 billion to the American economy every year.
As a corporate partner, Xero will help support the chamber’s mission and efforts to build an ecosystem to accelerate Hispanic business growth throughout the US. Additionally, it will work with the USHCC to raise awareness of Xero’s employer brand and accounting offerings to help empower even more accountants and bookkeepers in the Hispanic community so they can find new ways to support clients and help them thrive.
In addition to its work with ALPFA and USHCC, Xero is joining forces with Negozee, a platform that helps small businesses and entrepreneurs start and grow their business. Negozee aims to connect, educate and support business owners by providing them with advice to fuel business success.
Together, they are providing small businesses, tax professionals and accountants, and bookkeepers in Negozee’s community with a variety of resources, educational materials, webinars and workshops. Xero will participate by presenting on topics that introduce Negozee members to the Xero platform, educating on the importance of working alongside an advisor, how small business owners can manage finances, and many other topics that will help business owners and entrepreneurs.
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