The Lutzie 43 Foundation was established in 2014 after Philip Lutzenkirchen passed away as a passenger in a distracted and impaired driving accident. Born and raised in Marietta, Georgia, Philip went on to play football at Auburn University. Since his passing, the Lutzie 43 Foundation has been on a mission to prevent what happened to Philip from happening to others.
That mission is to end distracted and impaired driving.
Distracted and impaired driving deaths are preventable. The organization’s purpose is to encourage and empower drivers of all ages to be positive ambassadors for safe driving. According to the National Safety Council, motor vehicle crashes are the No. 1 cause of workplace deaths, with drivers four times more likely to crash from cell phone distracted driving.
And here is the key: Even when employees use hands-free devices, businesses could be held liable for up to $25 million when they have an accident.
To help raise further awareness, the foundation created the “43 Key Seconds” safe driving initiative with the focus of creating the first nationally-recognized symbol for distracted and impaired driving awareness. The physical “43 Key Seconds” key serves as a physical reminder to all drivers to take 43 Key Seconds to ensure they have a clear head, clear hands, clear eyes and click their seatbelt before starting your car.
Through the foundation’s company partnerships, the Lutzie 43 Foundation can help your company change the narrative around employee distracted driving, texting and driving, and help save lives.
43 Key Seconds Talk
More impactful than just statistics and numbers, Mike Lutzenkirchen’s 43 Key Seconds Talk is a raw, open conversation about a father who loses his son in an avoidable accident. Mike spreads his message of the dangers of distracted and impaired driving through this honest and courageous discussion of Philip’s life and the tragic car accident that led to his death.
In this presentation, Mike provides a stark real-world example of what can happen when someone chooses to drive distracted or impaired and encourages your employees to reflect on their legacy to motivate a behavioral change behind the wheel.
Through the foundation’s company partnerships, the Lutzie 43 Foundation can help your company change the narrative around employee distracted driving, texting and driving, and help save lives.
Co-Branded 43 Key Seconds Keys
Show your employees you value their safety and wellbeing with co-branded 43 Key Seconds keys, designed with your logo and our 43 Key Seconds initiative. The keys serve as a symbol to prompt employees to take 43 seconds to complete the safe driving checklist before operating their vehicle.
Encourage your employees to keep the key on their keychain or within sight in their car as a constant reminder of Mike’s talk and the dangers of distracted and impaired driving.
Company Partners in Education
Expand your company’s community impact by sponsoring a “43 Key Seconds Talk” with co-branded or tri-branded keys for teen drivers at a local school or community group. Teens ages 15-19 are most affected by distracted and impaired driving fatalities. Through our partnership, we can make a difference in the lives of your employees’ children and the greater community.
To learn more about the Lutzie 43 Foundation, visit lutzie43.org.