Congratulations on your decision to start a blog for your accounting firm. Now you’re wondering how often you need to post something new. The simple answer from all the experts: as often as possible, without sacrificing quality.
Research by Hubspot shows that companies that blog 16 or more times a month get three-and-a-half times as much traffic to their websites as those who blog zero to four times.
That’s equivalent to four posts a week. For time-crunched accountants, it can be a challenge to find the time and energy to keep up that pace.
You can read the Accountingweb.com story HERE.