The settlers of the 1800s were ahead of their time. They bartered and traded with their neighbors to sustain their businesses and feed their families. And, with every trade agreement, there was a person-to-person understanding that each was helping the other out.
In the technology era, we are becoming self-sufficient and isolated, and we have become dependent on our own skill sets to accomplish everything we need. Cross marketing and the trade of skills has taken a downturn, but it’s time to bring it back! (She yells trying to lead the masses.)
If you are on a shoestring budget for your firm, then cross marketing could be a godsend. It’s a type of guerilla marketing that can increase awareness of your services and help your business grow. Even if you have a budget, spreading your dollars and adding cross marketing efforts to your overall marketing plan extends your reach at little cost.
There are thousands of ideas for cross marketing – but hopefully, sharing a few things that have worked for me will help stimulate your brainstorming muscles to action.