As part of Intuit’s "Investor Day 2023" presentation on Sept. 28, 2023, Intuit has declared bold goals, set a new strategy, and established five big bets as part of its reimagination.
The illustration taken from its "Investor Day" presentation illustrates the company’s history of self-disruption and reimagination.
Source: Adapted from Intuit Investor Day 2023 Presentation by Insightful Accountant*
Bold Goals
Below is a graphic adapted from the "Investor Day" presentation outlining both the 2025 bold goals and the bold goals for 2030.
Source: Adapted from Intuit Investor Day 2023 Presentation by Insightful Accountant*
New Strategy
And the graphic below illustrates the "Intuit Strategy," excerpted from the "Investor’s Day" presentation.
Source: Adapted from Intuit Investor Day 2023 Presentation by Insightful Accountant*
Big Bets
The five big bets are summarized below.
Big Bet 1 – Revolutionize speed to benefit
Our goal is to put more money in our customers’ pockets, eliminate friction, and build confidence every step of the way. We’ll deliver unmatched speed to benefit by accelerating with data and AI, delivering fintech at the core of everything we do and innovating with emerging technologies.
Big Bet 1 is foundational to all the other Big Bets and powers innovation across its platform.
Big Bet 2 – Connect people to experts
Our virtual expert platform allows us to scale the intelligence of our products, elevate our experts and deliver big benefits for customers, all of which is accelerated by Intuit Assist.
- Easily find and connect customers to the right experts
- Augment tax experts through Intuit Assist
- Expand expertise to new products and services
Big Bet 3 – Unlock smart money decisions
Be a comprehensive, self-driving financial platform that propels our customers forward and enables financial progress for all, regardless of where they are in their financial journey.
- Reimagined Credit Karma app experience
- Highly personalized financial recommendations
- Enable smart financial decisions powered by Intuit Assist
Big Bet 4 – Be the center of small business growth
Become the center of small business growth by helping them attract customers, get paid fast, access capital, pay employees confidently and grow in an omnichannel world. QuickBooks and Mailchimp, coupled with the power of Intuit Assist, will solve the biggest customer growth challenges.
- Advanced AI-powered marketing tools that automate the process of engaging and converting customers
- 360-degree view across platforms with insights for smarter decisions
- AI-native Mailchimp CRM for small businesses, integrating with QuickBooks
Big Bet 5 – Disrupt the small business mid-market
Disrupt the market by providing a fully integrated platform of customizable capabilities to manage and scale business needs in one place.
- Customizable solutions to help reduce work and streamline experiences
- Personalized guidance provided by Intuit Assist
- Automation that saves time and streamlines complexity
For more detailed information or to read the entire "Investor's Day 2023 Report," see this official Intuit website.
Murph's Summation
Bold goals, new strategy and five big bets Intuit is making to take the company into the future.
For those who are always saying, I don't understand what Intuit is doing these days, the answer is almost like the opening of any Star Trek episode... "Boldly going where no company has ever gone before."
Because I know many of you feel like Intuit is your company, even though you might not be a stockholder; I realize you've hung your hat on Intuit and its products like QuickBooks and TurboTax for a long time.
You have supported its customers (as ProAdvisors) and you have sold its products as Intuit Resellers.
Some of you may feel such goals, strategy and bets are beyond you. We each must judge for ourselves, but I ask, "If you had the opportunity to boldly go, would you?"
It seems to me that Starship Intuit is a mighty big ship with plenty of room for those who will come aboard.
Disclosures:
Feature content and graphic materials (*) were adapted from informational content within the Intuit Investor Day 2023 Presentation dated Sept. 28, 2023, as provided by Intuit media resources. The adapted source content by Insightful Accountant is furnished for educational purposes only.
As used herein, QuickBooks®, TurboTax , Credit Karma , and Mailchimp refer to one or more registered trademarks of Intuit Inc., a NASDAQ "INTU" publicly traded corporation headquartered in Mountain View, California (USA). Intuit is the global financial technology platform that serves 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks and Mailchimp.
Other trade names, if any, referenced herein may be registered, trademarked or copyrights held by their respective owners; they are included in the content for informational and educational purposes only.
This is an editorial feature, not sponsored content. No vendor associated with this article has paid Insightful Accountant or the author any form of remuneration to be included within this feature.
This article is provided solely for informational and educational purposes.
Note: Registered Trademark ® and other registration symbols (such as those used for copyrighted materials) have been eliminated from the articles within this publication for brevity due to the frequency or abundance with which they would otherwise appear or be repeated. Every attempt is made to credit such trademarks or copyrights within our respective article footnotes and disclosures.
Intuit's Disclaimer regarding Forward-looking Statements:
These presentations contain forward-looking statements. There are a number of factors that could cause our results to differ materially from our expectations. Please see the section entitled “Cautions about forward-looking statements” in the Appendix accompanying this presentation for information regarding forward-looking statements and related risks and uncertainties. You can also learn more about these risks in our Form 10-K for fiscal 2023 and our other SEC filings, which are available on the Investor Relations page of Intuit's website at www.intuit.com. We assume no obligation to update any forward-looking statement, except as required by law.
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