For George Lopez, the key to success for Hispanic and Latino business owners is pretty straightforward: They must learn to ask for—and accept—help for their businesses to thrive.
The actor, author and philanthropist George Lopez was part of a virtual roundtable event hosted by Intuit QuickBooks, TurboTax and Mailchimp. The "Unidos We Grow Roundtable: How Culture and Community Foster Growth" featured personal and candid conversations about the important role that culture and community play in reaching personal and professional growth goals.
Part of the kick off for "Hispanic Heritage Month," Intuit assembled an all-star cast of Latino entertainers, entrepreneurs and financial experts, including Lopez, Soledad O’Brien (award-winning journalist, entrepreneur and host of "Matter of Fact"). Kathy Cano-Murillo (creative-preneur and author, CEO of Crafty Chica). Brittney Castro (Creative-preneur and author, CEO of Crafty Chica LLC). Andres De Oliveira (renowned chef).
“To be able to ask somebody for help is considered a weakness in our culture," Lopez said. "… And a lot of the times when you see other people succeed in something that you felt uncomfortable doing, we've limited ourselves and we hurt ourselves. So we can't be afraid to be able to say that ‘I need help.’” Lopez said.
Throughout the event, Lopez shared his business insights with as much vulnerability and candor as the truth-bombs he drops in his stand-up comedy routine.
It’s worth noting that Americans with roots in Latin America and Spain have many ways to describe themselves, including country-specific identifiers and pan-ethnic terms like Hispanic, Latino, Latina, and the emerging term Latinx. We’re using “Latino” and “Hispanic” throughout this article to describe this diverse community.
Lopez and the other Latino/Hispanic panelists shared hard-earned business tips as well as stories of the overwhelming support they have received from their communities. The conversation was, itself, a way to unite Latino and Hispanic entrepreneurs and those dreaming of building their own businesses.
Up to 4 million Latino workers in the US want to start a new business, according to research published by QuickBooks in June.
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