Accounting is arguably one of the most competitive industries in the world. With many firms all fighting over the same potential clients, they need to be doing all they can to make their company stand out from the crowd.
One of the best possible ways for your company to get noticed is to make sure that it ranks high in search engine results, as this is the place where you will be getting a lot of your organic traffic from. Focusing on this type of traffic is very important, the team at SEOTribunal.com provided an infographic that shows that people are much more likely to click on organic results than paid ads on an SERP. It is also very unlikely that internet users will scroll past the first set of results, so if you don’t make the cut, then you are likely to be completely overlooked.
This is where search engine optimization, or SEO, comes in. It is the process of improving your site so that it is more likely to rank higher up in a search engine results. If done correctly, SEO will help you to target the customers who need and want your accounting services, and will reward you with valuable traffic to your website or social media pages.
The good thing about SEO, especially for smaller firms, is that it levels the playing field. A favourable ranking can’t really be bought, it is more dependent on the quality and value that your site offers to potential customers.
Good SEO often means continually producing great content. So, you should ensure that it showcases all of your firm’s best features, while keeping in mind the keywords that people might use in order to reach your site.
Inbound links and overall usability are also things that should be taken into consideration when thinking about the SEO of your business website.
It is also helpful to list your business on Google’s 'My Business,' as this will allow you to show up in the results page when someone researches your firm in a local context.
To find out some other great tips about improving your business SEO, click here.