Xero is going all soccer. The global small business management platform has been named as a FIFA Women’s Football Partner under FIFA’s new commercial partnership structure, which goes into effect in 2023.
The global partnership will cover the "FIFA Women’s World Cup Australia and New Zealand 2023™," as well as the 2024 and 2026 editions of the "FIFA U-20 Women’s World Cup™" and the "FIFA U-17 Women’s World Cup™."
Xero will use the partnership to champion women’s football and to further empower women working in small businesses and their communities around the world. As part of the agreement, Xero also will support two FIFA women’s football development programs: Capacity-Building for Administrators and Coach Education Scholarships.
Sarai Bareman, FIFA’s Chief Women’s Football Officer, says the partnership with companies like Xero allow the organization to maximize support for the women’s game. “Not only is this a momentous day for women’s football globally, but as a proud New Zealander, I am so excited that FIFA is partnering with a company that was founded in New Zealand. This is a partnership that will accelerate the growing momentum behind women’s football and our ambition to make the game truly global.”
Xero’s Chief Customer Officer Rachael Powell says the partnership brings together two strong brands. “Having two great brands come together to champion women in football from the community level through to the world stage is a powerful proposition. For women’s football to thrive, the financial viability of clubs at all levels is essential to attract, develop and nurture talent. Put simply, we believe that better numbers off the field will deliver better numbers on the field.”
Powell says Xero and FIFA share many goals and important values, driven by a passion and purpose to foster participation and community connections. “This global partnership not only gives us a platform for brand visibility around the world, it also provides a fabulous opportunity to create deeper relationships with small businesses and communities that support the growth of the women’s game.”
Founded in New Zealand in 2006, Xero has more than three million subscribers globally, offering small businesses and their advisers access to real-time financial data anytime, anywhere and on any device. Xero offers an ecosystem of 1,000-plus third-party apps and 300-plus connections to banks and other financial partners.
Xero’s partnership category will include small- and medium-sized enterprise (SME) business management software, accounting and bookkeeping (AB) practice management software, and SME and AB software app stores.
The first tournament covered under the partnership will be the expanded FIFA Women’s World Cup™ in 2023, which will see 32 teams compete across nine cities in Australia and New Zealand.
For more information, visit FIFA.com. To read more about Xero’s commitment to women’s football, CLICK HERE.
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