You can apply for the 2025 U.S. ProAdvisor Awards HERE or nominate a U.S. ProAdvisor HERE.
This week, we are featuring Alee Cochrane, one of Insightful Accountant's 2024 Top 50 International ProAdvisors.
Alee is the Owner and Director of Total Bookkeeping & Business Solutions, of Sydney, Australia providing bookkeeping, outsourced CFO, and business solutions for small to medium businesses.
Alee describes their service offerings as 'professional and tailored' to their client's needs.
"I love Alee's service description for her own business." I believe 'Advisory Services' are supposed to be just that, 'professional and tailored' (to the client). (Murph)
They offer a diverse range of business skills to smaller businesses, positioning them for future growth. In a nutshell, "Empowering financial control to enable business growth"
Alee and her firm are focusing on the needs of their clients to meet the goals those clients are attempting to achieve, "If that's not tailoring the ProAdvisor profession to the client, I don't know what is!" (Murph)
Insightful Accountant asked, "How does the ProAdvisor Award fit into your firm's mission?"
The ProAdvisor award is a recognition of the time spent on continuing education and learning and how that impacts our ability to deliver the services we provide. By keeping abreast of all the changes within the software we utilize for our clients, as well as investigating and learning about new apps that can integrate and streamline processes, we are enabled to provide options for our clients.
The award provides a showcase of this and demonstrates our firm's trustworthiness in doing the right thing.
How have you leveraged your ProAdvisor Award to promote your firm?
Our firm has benefitted from the award in terms of recognition not just for prospective clients, but in the accounting arena as a whole.
You can be featured and benefit your firm, yourself as a ProAdvisor, and the entire ProAdvisor community.
If you are a Top ProAdvisor (Top 100 ProAdvisor, Top 25 Up-n-coming ProAdvisor, or Top 50 International ProAdvisor), we want to publish your profile.
Just fill out our online ProAdvisor In Focus survey and send us your glamor shot... we want to make you a 'star' in the ProAdvisor community.