You can still apply for the 2025 U.S. ProAdvisor Awards HERE.
This week, our Top ProAdvisor profile focuses on Rhonda Rosand, who has held the title of Insightful Accountant Top 100 ProAdvisor each year since 2014. She is a certified QuickBooks ProAdvisor, advanced certified in QuickBooks Desktop, certified in QB Enterprise and QB Point-of-Sale.
Rhonda has been working in the accounting profession since 1986 and been a QuickBook ProAdvisor since 2005. She is a member of the AICPA and NHSCPA as well as the NHTAP.
Rhonda's firm, New Business Directions specializes in outsourced accounting services for nonprofits and mid-market businesses. In addition, they serve businesses with accounting system implementations, optimizations, and conversions.
They work with their clients throughout the year providing services that go beyond Profit & Loss Reports. They believe that a successful business stays that way not only by managing its finances well, but also through a proactive plan that includes marketing, strong customer service, and long-range planning.
Insightful Accountant asked, "how does the ProAdvisor Award fit into your firm's mission?", to which Rhonda replied:
One of our key goals as a company is to provide our customers with peace of mind. As a Top 100 ProAdvisor, our customers know that we are one of the best QuickBooks ProAdvisors worldwide, and that they can trust our expertise and integrity. We proudly serve our customers by sharing valuable insight into their financial data, recommending innovative financial solutions, and helping them to live the dream they envisioned when they started their business.
We also asked Rhonda if she had "been able to leverage her ProAdvisor Award to promote her firm?", she responded:
Our status as a ten-time Top 100 ProAdvisor showcases our consistent strength and ability to adapt to the changing landscape of accounting technology. We have positioned ourselves as experts in our field. It also helps to be listed in a directory of top-tier accounting professionals!
Is there anything you would like to share about your 'home life'?
I love to hike. I'm currently working on the 52WAV hikes in New Hampshire: 52 hikes under 4,000 feet with spectacular views.
Timber, the wonder dog, looks forward to these hikes as much as I do.
Every winter, I take my New Business Directions team on a retreat to reset, refocus, and reconnect. "How glorious does that look..." (Murph)
ProAdvisor Directory Information:
Rhonda Rosand
North Conway, New Hampshire
Phone: 603-356-2914
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