From $18/hr to a Sellable Firm: Teresa Slack on Value Pricing and E-Commerce Niches
In this Accounting Insiders Podcast episode, Gary DeHart talks with Teresa Slack about how she and her sister Connie built a virtual bookkeeping firm, hit painful growth limits, then turned it into a sellable business.
They get real about the early mistakes (hourly pricing, hiring too early, no SOPs), what changed after learning value pricing, and why systems mattered just as much as pricing. Teresa also shares how they found their niche in e-commerce, how discovery calls uncover what clients actually value, and why repricing clients yearly is non-negotiable if you want a healthy firm.
Teresa also explains what she does today, including value pricing coaching and e-commerce training for accounting pros.
Links mentioned:
• Financly: https://financly.ca
• Teresa Slack: https://teresaslack.ca
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