Marketing for Accountants: AI Tools & Content Strategies | Janel Sykora
In this episode of the Accounting Insiders Podcast, host Gary DeHart welcomes Janel Sykora from Cajabra to explore the critical role of marketing for accountants. Discover why shifting small business owners' perceptions of accountants is essential, with:
🔎 84% of consumers expecting brands to create content and
🔎 50% of B2B buyers engaging after consuming several pieces of content.
Janel highlights the power of AI tools like Chat GPT, Claude, and Google Gemini for content creation, emphasizing the importance of context and voice. Learn how to leverage AI to develop impactful blog and social media content.
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