Top 3 Marketing Mistakes Bookkeepers Make (And How to Fix Them) with Janel Sykora
In this episode of the Accounting Insiders Podcast, host Gary DeHart sits down with Janel Sykora, co-founder of Cajabra Marketing, to tackle the top 3 marketing challenges facing accounting and bookkeeping firms in 2025.
✅ Messaging That Converts – Learn how to craft clear, client-focused messaging that cuts through the noise.
✅ Stop Missing Opportunities – Discover how Google reviews and optimized communication can drive client trust and growth.
✅ Lead Management Automation – Janel shares how to nurture prospects using smart automation tools.
💡 Whether you're a solo bookkeeper or running a growing accounting firm, this conversation is packed with actionable insights to help you amplify your marketing efforts and grow your client base.
🔗 Connect with Janel:
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