Needless to say, modern technologies create almost endless marketing opportunities. The main task is to figure out where to begin and how to use the available tools. Your digital marketing strategy should depend on your targeted audience.
First, you'll want to start with your location. Often when people are looking for an accountant, they will first ask friends and colleagues for advice. Next, they will probably utilize one of the widespread search engines, where people see rates and feedback. For instance, Yelp or Google.
Stress your specialization. If you deal with a certain division of accounting or bookkeeping, like tax or mergers, use the same information in your marketing. Be transparent with the clients and allow your credentials to help narrow your marketing message.
Once you've completed your marketing message, check out some of these tools:
Google My Business
A lot of people start with Google. Google my business is a free and valuable platform for different types of businesses. You may sign up and get the page of your firm on Google. This makes your firm easily searchable, easy to find using Google Maps and Google Images.
Your Google page can be whatever you want it to be. Create an attractive design, put special offers or discounts, feedbacks of the former clients and well-taken photos. Using Google My Business the clients can easily call you, send you an email and leave feedback right from their phone, computer or any device they can use Google on.
Here are some more reasonable recommendations to fully take advantage of Google My Business. This is an easy first step that quite literally puts you on the virtual map.
Website Content
Once you have your Google page set up, next you need to make sure your website is easy to access, user-friendly and concise.
When people search for an accountant or small business advisor, think about what they'll be searching. "accountant for restaurant" or "Book store accountant." To fit these searching requirements necessary to pull your website, you have to provide your website with searching engine optimization. This will help the right clients find you.
On top of specialization, you'll also want to make sure you're clear about your certifications, software and accomplishments. Displaying award badges, certification badges and mentioning all relevant qualifications.
You'll also want an “About Us” page, dedicated to the facts about your firm. Personnel, mission, values, maybe even interesting facts about your team. This is a great place to try to connect with your target audience.
Ultimately, why should they choose you? Your answer should be easily recognizable on your website.
That's really just the beginning of your website design. Check out this informative article to get more information about improving the role of your website in marketing your firm.
Yelp Services
Yelp is a tool that is effective in finding local services. Yelp is well-known for having honest reviews for businesses. This is a great place to get reviews from your past clients to help boost your credibility and can work as a portfolio of positive experiences to attract new ones.
Blog Content
The previous 3 tactics are most important for local services. However, when you decide to cast a wider net for potential clients, start thinking about blog content.
Blogs are a great place to give simple advice or discuss relevant topics to demonstrate your knowledge on said topics. People trust people they can understand easily, and blogging is a great way to humanize your firm and allow people to learn from you, to trust you, and in turn, more likely to hire you.
There are thousands of ideas on how to get the attention of a larger number of users. Another added benefit of blogging is that it's another way to optimize your SEO!
The Bottom Line
Digital marketing can take time and it can be difficult to know where to start.
Your website, blog, Yelp and Google My Business pages are all a great starting point. New trends come into the technologies and mainstream every day. Renew your stuff all the time to be in the trend.
Author Bio: Daniel Witman is a passionate journalist who has contributed to major media publications. He enjoys writing about eSports and other topics that bother modern men. Currently, he's serving as an editor for dota2-bets.net.