Have you ever had the question, “What Should I Post on Social Media About My Accounting Business?” If you have, you’re in luck because this article answers this exact question.
When you post on social media, your posts need to be concise and convey one idea in a small number of words. Even though Twitter has recently doubled the length of posts you can make on that platform, it’ still relatively short compared to other marketing media.
When you post, you want to accomplish a couple of things:
- Add value, usually through education
- Demonstrate expertise to build trust
- Build credibility to build trust
- Send readers to your website or blog
- Get readers to interact, take an action or get to know you better
- Listen for trends, issues, or opportunities
With those goals in mind, here are our top ideas on social media posting for accountants.