Are you an accountant or financial advisor looking for effective techniques to promote your business online? Chances are you already have a website and a bunch of profiles on social media such as Facebook and LinkedIn, and you’re looking to convince more people to visit them and check out what they can do for them.
If this sounds right, we’ve got some great tips for you.
Building an effective online presence for your accounting businesses is tremendously important in 2019. Everyone is on social media these days, so it’s safe to assume that your target audience uses Facebook and other sites on a daily basis. That’s why 71 percent of small businesses use social media, and out of those, 52 percent post there every day to attract the attention of their potential customers.
Since online competition is fierce, you need to identify online marketing techniques that work well for your firm. To help you with that, here are two of the four ways to grow your online accounting business and get more clients using the power of online marketing.
1. Nurture Your Prospects with Email Marketing
Email marketing is huge these days. It has the highest return-on-investment among the most widely used digital marketing channels and is one of the most trusted forms of communication between customers and online businesses, according to Super Office.
Preferred channel for promotional messages
If your website has a contact form or another type of form that collects contact information from leads and customers, you need to engage in email marketing immediately to keep your firm on top of their minds.
Here are the most important tips you need to maximize the effectiveness of email marketing:
- Create helpful content. You’ve been studying your target audience for a while, so chances are that you’ve identified their needs. Write about how to solve them, and how you can help with that (you can use content that you create for your blog, read below for blog tips).
- Write strong subject lines. These are the most important for convincing leads to open your email, so should make them as compelling as possible. For example, you can describe the benefits to the recipient that an email has (“Hi John, did you know that you can save up to $1,000 with this tax-saving strategy?”) or induce a sense of urgency by saying that the recipient can lose an excellent opportunity if they don’t read your message (“Read how a small business saved thousands of in tax in 6 months.”)
- No hard sell. Focus on helping your target audience by supplying them with useful content.
2. Use LinkedIn and Facebook to Grow Audience and Business Communications
Many accountants make a mistake by using social media for professional networking only. Such platforms as Facebook and LinkedIn offer cheap and fast opportunities to connect with their target audience and monitor industry trends.
Here are some ideas on growing your business:
- Ask your happy clients to leave reviews on social media. Online surveys showed that many people choose to do business with companies that have a good online reputation
- Share helpful content. The more useful your content is to your prospects, the better
- Follow leaders in your industry/niche. This’ll help you to stay updated on the latest trends and news in accounting.
To be continued.
Check out Part Two of this series on growing your online presence next week.
Lucy Benton
Author Bio: Lucy Benton is a visual content and digital marketing specialist who finds her passion in expressing own thoughts as a blogger and currently works as pro essay writer. She is a tech-savy person and likes to write on different topics like social media, web design, mobile apps, online marketing and much more. You can check her last publications on Pro Writing.