Every company that deals in professional services has been faced with a question – to outsource or not?
Marketing, an integral part of every company or firm’s functioning, has seen the most development and evolution in recent years than any other face of running or supporting a business. Marketing is developing at such a breakneck pace that more and more brands fail to keep up.
That’s why outsourcing the marketing has been a choice that more and more companies opt for. Amongst this rise in outsourcing’s utilization and popularity, we see an increasing number of small CPA firms joining the movement.
Why is accounting tailor-made for outsourced marketing and how can it benefit your firm? Let’s take a look.
How did outsourced marketing become so big?
Outsourced marketing, in its core, is an internet-created incarnation that functions based on the “best service wins” principle. The quality-oriented prioritizing is a concept that dictates a company’s success based on how good of a service it provides. A high price or even a small lack of convenience can be offset by the sheer idea of providing the best service possible.
Since marketing is a computer and smartphone-oriented profession, any CPA firm can take up the marketing facet of their company by themselves, right?
If you go by simple logic, this should make perfect sense. However, more and more CPA firms don’t choose to market themselves. Instead, they opt for outsourced marketing, as a means of providing the best possible service.
Robert Peterson, who has experience in copywriting for CPA firms while working at assignmentgeek.com.au, told us that many companies don’t analyze before they act. Discussing the extent of outsourcing with management is important. It should be backed by a good data and proof metrics.
But what sets outsourcing apart so much?
The advantages of outsourced marketing for CPA firms
Any CPA firm has a bulk of work in certain periods of the year. Whether it’s about monthly, quarterly or yearly reports, there are certain times where self-operated marketing campaigns aren’t viable. If we take a look at the concept of small CPA firms, the issue seems even more evident.
Due to financial or employee-related shortcomings, these small CPA firms can’t afford a dedicated marketing expert, web designer or campaign manager.
This is where outsourcing comes to be a major factor in marketing for numerous CPA firms. Here are some of the reasons why CPA firms use outsourced marketing:
- They can only devote a limited amount of time to marketing each week, but want their marketing to be more consistent and better than their competitors.
- Since most small firms don’t have enough resources to pay a full-time marketer, they often do the job by themselves. Outsourcing gives small CPA firms an opportunity to focus on providing better service to their clients.
- The ROI is much better, as well as the result itself. Outsourcing costs more if you look at it from a purely financial standpoint, but it possesses many advantages. By spending more money, you will get better results, and it will return you your investment both in the short and long runs.
- More strategic tasks can be done and with better quality, too. If a marketing company takes up the boring and tedious tasks of your CPA firm, you can provide better service and focus on what really matters.
- It’s the only way to have access to top-notch service. Becoming a client of a reputable company with visible results can take your CPA firm to the next level with professionally executed marketing campaigns.
- If you’re a partner in your CPA firm, you are probably tired of investing money and seeing mediocre or stagnant results. An outsourced professional marketing team will be able to provide certain results and rises in many sectors of your company as a whole.
How extreme and sudden should the outsourcing process be?
Here, we’re facing a conundrum that’s closely related to “outsourcing or not?” Before your CPA firm decides to transfer from an in-house to an outsourced marketing model, you have to think of the extent of the change. Do you only want to “hand over” the most specialized functions to the company or give them everything?
If you’re not sure about making a sudden shift, you can think about moving towards level two of outsourcing. By outsourcing only the most specialized functions, you ensure a double benefit from your perspective.
Not only will you be sure that integrated marketing campaigns are being taken care of, but your existing marketing experts can add more value by by focusing on simple tasks without much stress. This will result in better resource allocation and increased productivity altogether.
Level three of outsourcing is dedicated to companies who are in a hectic development period and want to retain only the most basic operations. A lower-level in-house marketing team still has to be present, for better coordination of goals and idea execution. Straightforward tasks would still be controlled by your CPA firm.
For levels four and five, you have to decide whether to dedicate your entire marketing sector to another company or to restrain yourself from establishing total outsourcing. At level five, you only think of a basis for a strategy and don’t bother with the execution. A third-party team will handle all the plans and campaigns, whereas they will only communicate with your CPA firm.
To conclude
Outsourcing is a good way to ensure that your CPA firm will stay on course on its road to further development. An efficient team of experts will handle your marketing duties and provide visible results. You only have to think about the extent of the move, as too big of a change might be shocking without previous analysis.
Author Bio: Mary Whitman is a blogger and freelancer from Adelaide, South Australia. In her spare time, she enjoys talking about Sustainable Development and Art. Find Mary on Twitter.