QB Live Expert Assisted Bookkeeping
Intuit has recently announced a new service called QB Live Expert Assisted Bookkeeping. The purpose of this service is to provide businesses with answers to their bookkeeping questions for a monthly subscription fee of $50. However, this move has understandably sparked mixed reactions within the accounting community.
Forward-thinking ProAdvisors accept that change is the constant, and are willing to adapt their service model to make this a win-win-win situation. However, the majority of initial reactions have been quite negative, with bookkeepers taking to social media to express their frustration and even threatening to abandon the QuickBooks platform, or retire altogether.
As a business owner, understanding the intricacies of accounting software can be difficult. Despite the common perception that QuickBooks Online is so user-friendly that anyone can use it, most users really do require guidance on how to effectively utilize its features. Calling Support for bookkeeping questions has proven to be a frustrating experience, as the support team is primarily focused on addressing software issues and lacks the expertise of knowledgeable bookkeepers.
This is where QB Live Expert Assisted comes in, bridging the gap between software support and expert bookkeeping assistance. By subscribing to this service, business owners can have access to qualified professionals who can provide how-to guidance for their bookkeeping tasks. Whether it's help with reconciling accounts or generating financial reports, QB Live Experts are there to answer quick one-shot questions.
The introduction of QB Live Expert Assisted Bookkeeping signifies Intuit's commitment to providing comprehensive support and resources for businesses using QuickBooks. It acknowledges that while the software itself is powerful, there is still a need for human expertise to ensure its effective utilization. With this service, Intuit aims to empower business owners and alleviate their bookkeeping concerns, ultimately helping them achieve financial success.
So, find a way to embrace QB Live Expert Assistance and take advantage of the opportunity to pivot your strategy to incorporate low-level Q&A for your clients.
Remember, that while there’s no such thing as a stupid question, there’s no reason for you to be the one who has to answer it. Alicia Katz Pollock
Let's find new services that put more money in our pockets now that we don’t have to teach our clients how to pay an invoice and make a deposit that doesn’t duplicate their revenue.
In Part 2 of this article, Alicia will tell you how she REALLY feels about the direction Intuit is going. Stay tuned!
On May 15, 2024, Alicia will have two special guests on QB Talks, Intuit’s Accountant Leader, Ted Callahan, and a representative from QuickBooks Live. In this special event, we’ll discuss how Intuit sees QB Live Expert Assist as a benefit to ProAdvisors, instead of competition.
Between now and then, please listen to The Unofficial QuickBooks Accountants Podcast when Hector Garcia and Alicia break down their opinions about the Intuit’s new bookkeeping service.
Love Alicia’s thought leadership? Take advantage of her vast library of QBO training resources including CPE-based webinars, on-demand courses, and her books on Amazon. See why she’s not afraid of Intuit offering training - her resources are unmatched in the industry!
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