Author’s Note: As we continue the search for the 2021 Top 100 ProAdvisors and ProAdvisor of the Year, we want to take this opportunity to highlight our 2020 award winners. Learn more about Insightful Accountant’s Top 100 ProAdvisors Award Program here.
2020 Top 100 ProAdvisor award winner, Lynda Artesani is the President of Artesani Bookkeeping in Estero, Florida. Artesani is the driver of her firm and its growth by overseeing the accounting work done by her staff as well as managing the sales and marketing departments.
Artesani shared her average workday with us, “I get up early— I’m 100% a morning person. I really enjoy the earlier time of day and get a lot of work done from 6:30 a.m. through 9 a.m., then I’ll stop and get some ‘me’ time in. I do some yoga, or go for a long walk, and then that’s when the meetings with clients, potential clients and staff start. I work through 6:30 p.m. and sometimes beyond if I have to do any prep work for QB Community Live or The Accountant’s Law Lab. It’s busy but fun!”
Artesani is very engaged in the Insightful Accountant and Intuit communities. Helping her peers stay connected and knowledgeable surrounding various practice management and QuickBooks-related topics.
“I love the motto of our QB Community Live! Facebook group, which is, ‘Together We All Succeed!’ I believe if you share what you know, it comes back ten-fold in your life," she shared. "Nothing makes me happier than to help someone who is struggling with something accounting or QuickBooks-related.”
In an almost ever-evolving industry, we all know staying on top of technology and trends is more than just important, but a necessity.
“Enhancing your skills is a must!” Artesani told us. “And if you love what you do, it is also fun to continue to study and adapt to the changes. I find it exciting to see the future of our industry as it becomes more and more automated. We shouldn’t fear it. Automation brings accuracy to the books and frees up time for us to do more tasks at a higher level.”
Artesani has continued to use automation to create a niche focus in the law industry. When asked what technology has ‘changed the game’ for her practice, she had this to say:
“It has to be LeanLaw, my law firm preferred software. It just makes my job, my client’s job and staff’s job easier. The software is incredible and getting better and better every day.” She continued, “And of course, Liscio, for having a secure place for client communication and document storage. It is also software that continues to grow with me.”
Education and training plays an important role in every ProAdvisor’s life, and Artesani uses her tech choices to make sure her and her team are set up for success, and she helps her community by telling her peers about it. “I am very passionate about the work that I do,” Artesani said. “I believe that it is crucial to educate our fellow bookkeepers and accountants to elevate their practices whether it is moving towards specialization or being unique in their service offerings. Technology is knocking at the door and we must be proactive and embrace the change. The best decision I have made in my career is moving towards my niche and I am not looking back. I want to share that with all of my colleagues!”
Artesani lives a fast and busy life, so she understands the importance of slowing down. “I love the beach and where I live,” she said. “I enjoy my walks and being in nature. Teaching yoga is also my passion as it brings me joy that I can help people feel better about themselves.”
Lynda Artesani centers her practice and her influence in the industry around helping others succeed, and we cannot thank her enough for it. We are very proud to have you in our 2020 Top 100 ProAdvisors, Lynda!