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Intuit continues to bolster its sales organization with the appointment of Eduardo Rosini as its new Vice President of Corporate Sales. Rosini is the latest addition to Intuit’s growing sales leadership team as the company focuses on adding customer-obsessed, world-class technology and platform leaders with experience in small business, mid-market and partnership sales.
As Vice President of Corporate Sales, Rosini will leverage his experience in partnerships, international markets and startups to create a newly-formed sales organization focused on delivering the benefits of the Intuit platform to small and mid-size businesses. Rosini’s new Corporate Sales organization brings together Intuit’s professional tax ProConnect and QuickBooks corporate sales teams, as well as the franchise and mid-market vertical sales efforts, which include manufacturing, construction and professional accounting.
Rosini’s multidisciplinary experience in building, leading and scaling global sales and channel organizations is built on the foundation of creating a shared understanding of the customer journey across functions. Prior to joining Intuit, Rosini was Chief Revenue Officer at Turi, a machine learning startup acquired by Apple. He also spent more than 20 years at Microsoft in several leadership positions, including top-level executive positions in Asia Pacific, EMEA, and Latin America, and as Corporate Vice President of the Global SMB and Partners Group, driving strategy and operational excellence across sales, marketing and partner teams. His global expertise in helping small businesses digitally transform their processes allows him to uniquely understand Intuit’s evolving small and mid-market customer needs.
Over the last six months, Intuit has transformed its sales organization from separate teams selling individual solutions into one cohesive group focused on advising businesses on the entire QuickBooks platform, from accounting to payroll to payments and more. As a result, the organization has seen higher conversion and attach rates as well as an increase in the number of partner pilots. Rosini’s appointment further signifies Intuit’s commitment to expanding its partner ecosystem, meeting the needs of larger, mid-sized businesses and making its innovative solutions even more accessible to its customers.