For today's accounting professionals, creating and owning your brand isn’t as simple as designing a logo or creating the perfect business card. Truth be told, it requires adopting a four-legged mindset.
Sure, it may sounds strange, but to hear accounting thought leader Geni Whitehouse explain it, owning your brand means you have to “be the Basset Hound.” That means sprinkling your unique paw print or stamp on everything you do – marketing, networking and sales calls, just to name a few.
How will your clients remember you? Here, Xero Global Content Editor Alexander Heber providers a refresher course featuring Geni's insights.