Many people attend conferences and trade shows to get the latest scoop on what’s happening in their industries. Events like these are also great places to meet top-notch professionals who may be able to assist you in your endeavors.
The same holds true for accountants, tax preparers and bookkeepers. Just as you are always on the lookout for the best professionals to support you in your business efforts, other industry professionals are doing the same. Because of this, dabbling in the events space is a great resource to drum up business.
Check out how Bryan Tritt, who leads communications for Intuit Canada's Accounting software, thinks the process the works. You can read his story in the "Firm of the Future" blog here.