Brian Easter
Brian Easter, the Co-Founder of Nebo Agency, a human-centered digital marketing agency that is based out of Atlanta, GA gives his advice for businesses to market themselves efficiently in their digital field.
Nebo is an award-winning digital marketing agency that provides a number of services to their clients. From marketing strategies, analytics, brand development, creative and design, public relations, search engine optimization and countless others. They help businesses and firms grow, flourish and teach them how to develop and keep an online presence effectively through strategic human-centered marketing tactics and
In this article, Easter describes some of the issues with social media marketing. He talks about ways you can adapt to this social media-crazed world and how to do it the right away - for your clients.
Which follows along nicely with Nebo Agency's founding principles. Their foundation is simple. Treating their team members, clients and vendors like people. This value was born out of what Nebo says they saw as a flaw in the market.
"In the beginning, we saw a broken agency landscape. Employees were treated as commodities. Clients were seen as ROI calculations. Everything was driven by acquisition and profit.
We believed there was a better way. We started Nebo as a reaction to what we saw as the industry’s deepest flaws. Sure, we’d be experts in full-service, human-centered design, content management, marketing and more. But we’d start by taking a human-centered approach. We’d treat clients, employees and vendors the way we’d want to be treated. Culture would be our competitive advantage.
And at Nebo, this human-centered philosophy informs everything we do."
That being said, Nebo gives great pointers and has an in-depth knowledge on how to market using social media. Particularly to get to your target audience and not oversaturate yourself or brand online.