Everybody knows about The Great Resignation. It is getting harder and harder to hire. That means businesses need to strategically find ways to grow without adding more people. Enter Satterley Business Solutions and GrowthLab Finance-as-a-Service.
On April 1, the two firms joined forces. GrowthLab, a Finance-as-a-Service (FaaS) company, will continue to serve venture backed startups and medium-sized businesses with financial planning and analysis, bookkeeping, accounting, tax and CFO services.
And the Satterley Business Solutions team, which is now Satterley Powered By GrowthLab, will work with customers and accounting firms to improve access to data, increase efficiencies, streamline processes, and ultimately move them toward their vision of where they want to be.
Going forward, Satterley Business Solutions and GrowthLab FaaS will be united to elevate resources and combined strengths to provide a more exciting and robust service offering to their customers. “We are excited to be doubling down on process improvement and developing our no-code and low-code journey to elevate our venture-backed and medium-sized business customers,” says Daniel Gertrudes, CEO of GrowthLab FaaS.
Heather Satterley, who now is GrowthLab FaaS Chief Innovation Officer, says she has always carried a deep appreciation for GrowthLab’s strong track record of delivering exceptional customer solutions. “I'm eager to unite in the spirit of innovation and community while seamlessly addressing our customers' needs. This merger will not only allow us to continuously innovate, but it will also afford us the opportunity to reinforce aspects of our combined culture in ways that promote employee engagement, customer success, and long-term value.”
Their expanded services will include process consulting, optimization, and automation through leveraging NoCode or LowCode platforms. They will work with accounting firms, venture backed companies and medium-sized businesses to identify inefficiencies, bottlenecks and other areas for process improvement so they can simplify, automate, and standardize their finance, data and accounting operations.
GrowthLab is creating the example of a modern firm that combines technology, process and people to deliver accounting and finance as a subscription service. It is about expanding gross margins and making accounting services sustainable and scalable. They plan to share their lessons learned with the community to help others transform their firms from transactional to relationship-driven.
Gertrudes and Satterley say the goal is to build a bold, innovative organization that delivers a smarter and easier customer experience through expertise and human connection while embracing new technologies. Unifying these two people-centric companies will create a stronger operation that is strategically positioned to meet the evolving needs of their customers.
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