You can apply for the 2025 U.S. ProAdvisor Awards HERE or nominate a U.S. ProAdvisor HERE.
Forward
By William Murphy
As the schedule currently stands, Insightful Accountant will announce the opening of the 2025 ProAdvisor Awards process at Scaling New Heights, in little more than one week. This year we will once again strive to recognize the very best ProAdvisors from across the globe: 100 ProAdvisors from the US, 25 Up-n-coming ProAdvisors, and 50 International ProAdvisors. We will also identify the ProAdvisors of the Year from each of those major award groups.
Candidates many times try to measure themselves against ProAdvisors from past lists, or other ProAdvisors they know. But the Insightful Accountant Awards are 'standards-based' in which candidates are assessed against criteria established for each category (and sub-category) we recognize.
When we look at those standards, there is one past article, written by a contributing author, that mirrors the image of a Top ProAdvisor. So, if you are going to try to measure yourself, do so against the characteristics set forth in the article reprinted below.
In 2021, ADP asked Matt Fulton to participate in a webinar being conducted as part of their sponsorship of the Insightful Accountant Top 100 ProAdvisor awards. That webinar—"Secrets to Becoming a Top 100 ProAdvisor"—sought to answer the ongoing question, "What does it take to become a Top 100 ProAdvisor?"
Countless ProAdvisors ask themselves this question each year, including members of the various award categories who wonder how they made the ranks of the Top 100.
In preparation for the webinar, Matt wrote an outstanding article on the qualities of a ProAdvisor.
As far as I am concerned, there is no better way to begin Insightful Accountant's ProAdvisor Awards every year than by revisiting Matt's article, which is introduced below precisely as it was back in 2021.
Introduction
Source: Adapted from official NASA photo - Project Mercury, Mercury 7 Astronauts at introductory press conference (4/9/59).
In 1979, Tom Wolfe's novel, "The Right Stuff"1 told the story of the early American race to space, including Project Mercury.
But the Right Stuff did more than that.
Both the novel and the Ladd Company film (released in 1983)2 returned Americans to the days of those proud moments of accomplishment, which reminded us that some individuals can be special—the best of the best— who stand out because of their accomplishments.
The first seven individuals in Project Mercury truly had "the Right Stuff" because they shared common traits that set the standard for the American astronaut program.
Whereas the underlying qualities of the Right Stuff those early astronauts possessed were unspoken, Matt Fulton has narrated a collection of traits that reflect, in the same way, qualities everyone who aspires to the ranks of the best ProAdvisors the world over should strive to attain.
These are not only traits measurable in the ProAdvisors that Insightful Accountant has recognized in past years, but will hopefully remain true among the individuals participating in the ProAdvisor Awards in all the years to come.
Traits of a Top 100 ProAdvisor
By Matt Fulton
A Strong Work Ethic
“Opportunities are usually disguised as hard work, so most people don’t recognize them.” ― Ann Landers
A strong work ethic is often confused by a time-sheet or a pay-check; they are not the same. Work ethic is the commitment to quality of performance and accomplishing your goals.
As a small business owner, your journey will almost always begin with countless hours and a small paycheck. It will be your work ethic that will drive you toward achieving your goals. A strong work ethic will help you build a ladder to climb over what might seem like a dead-end to others.
The Desire to Learn
Acquire new knowledge whilst thinking over the old, and you may become a teacher of others. — Confucius
As a business owner, you will be required to wear many different hats all at the same time, regardless of any prior experience that you may or may not have. When faced with such a challenge, you have two choices: You either learn how to do it or you hire someone who can do it for you.
One of the best parts about being a small business owner is the continuous learning curve. It is this thirst for knowledge that motivates a person to research new topics and learn new skills.
This has been fundamental throughout my career, especially in the accounting industry. When I began working as a bookkeeper, I discovered very quickly that I had "a lot" to learn. Fortunately, I had YouTube. It was my love of learning that fueled my search for the perfect app stack (aka The Holy Grail) and fundamentally led to my specialty in workflow design.
Without an unquenchable thirst for knowledge, I do not believe I would be where I am today.
A Willingness to Teach
The mediocre teacher tells; the good teacher explains; the superior teacher demonstrates; the great teacher inspires. — William Arthur Ward
Sharing and discussing your knowledge with others provides you an opportunity to validate the timeliness and accuracy of your ideas. As a presenter and content creator, I appreciate having the opportunity to share my ideas with our community and recognize the trust offered by those who engage.
Initially, such a responsibility scared me until I learned to say, “I don’t know but let me find out for you.” Teachers are not expected to have all the answers, but they should always clarify the difference between facts and opinion.
Sometimes, the opportunity to share your knowledge with others becomes the catalyst for deeper knowledge. Ironically, it has usually been through speaking opportunities that I truly grasp an understanding of the topic being discussed. As they often say, “Those who teach learn the most,” and there is no better feeling than knowing the information you shared helped someone else.
Adaptable to Change
“Intelligence is the ability to adapt to change.” — Stephen Hawking
The only thing that is constant about life is that it is always changing. Often, the most difficult part about accepting change is the ability to accept your method may not help you accomplish your goal. Those who remain open to new ideas and test out new methods will find it much easier to adapt as their chosen profession evolves.
The accounting profession is a perfect example of an ever changing industry that requires its professionals to be able to consistently pivot. Over the past five years, desktop software has become cloud based subscriptions; software companies are becoming service providers and a global pandemic has changed in person to virtual.
Sometimes, change can occur slowly, and other times it can change in an instant.
In a world of “fail quickly,” I believe you never truly fail until you give up. Learn from each lesson and use that knowledge to adapt and evolve.
The Wisdom of Humility
“Wisdom is equal parts experience and reflection." — Aristotle
Not too long ago, business owners believed they had to hoard their knowledge to ensure a competitive advantage. Unfortunately, this mentality made it difficult for struggling business owners to ask for help from people who knew their industry.
Thanks to social media, it has never been easier to connect with other like-minded people to look for guidance. Unfortunately, it requires us to determine what is fact or fiction.
As a mentor, people always hope you will share your secret sauce for success, but it is our responsibility to also share the challenges we experienced along our journey. It can be very difficult to admit the mistakes you made along the way, but it is through that humility true wisdom is gained.
Remember, it is easy to forget what we had to learn.
Becoming a Top 100 ProAdvisor
The order of these traits may seem accidental, but they are not. Without a strong work ethic, a person is far less likely to have that desire to learn or to reach for more experience in life. Only through experience are we able to obtain personal knowledge.
Unfortunately, knowledge is tricky and can lead you down a blind path if you do not consistently test the validity of it. The best way to test knowledge is to discuss or share your experiences with others.
In other words, we teach by sharing the knowledge gained through experience.
Before we can truly validate our experiences, we must be able to accept a change of opinion if the knowledge proves to be incomplete.
It is through humility that we adapt to these changes and transform the knowledge from our experiences into the wisdom shared with others.
Whether you have mastered all five traits or are still working on your “10,000 hours” to become the next Top ProAdvisor, you cannot accomplish your goal without throwing your hat into the ring.
About the Insightful Accountant ProAdvisor Awards
The Insightful Accountant ProAdvisor Awards Program recognizes the best QuickBooks ProAdvisors worldwide.
For 2024 Insightful Accountant will offer the U.S. ProAdvisor Awards, ultimately recognizing the ProAdvisor of the Year, the Up-n-Coming ProAdvisor Awards, ultimately recognizing the Up-n-coming ProAdvisor of the Year, and the International ProAdvisor Awards, ultimately recognizing the International ProAdvisor of the Year. Various ProAdvisor Categorical awards are also recognized during the process.
Applicants for these prestigious programs are ranked based on their performance across various categories, measuring everything from QuickBooks knowledge to utilizing the best tools & partner apps within the QuickBooks ecosystem that contribute to solid practice growth.
Since their inception, Insightful Accountant has served as the awarding entity and administrator for these awards. Intuit QuickBooks and the QuickBooks ProAdvisor Program have participated in a sponsoring advisor capacity*.
About Insightful Accountant
Insightful Accountant is an independent news and information source written specifically for the small business advisor who needs to stay current on the latest news and offerings in accounting technology, including updates from Intuit and the hundreds of add-on products for QuickBooks serving the small business ecosystem.
With information and insight specifically written to help advisors better serve their clients while building their firm, Insightful Accountant is unlike any other news source serving this space. In addition, the people driving Insightful Accountant bring their unique skills and perspectives to the news site.
Footnotes
1 - The Right Stuff by Tom Wolfe, 1979, Published by Farrar, Straus and Giroux.
2 - The Right Stuff (film), 1983, Produced by The Ladd Company, Distributed by Warner Brothers.
Article feature (headline) image adapted from 'Official NASA photo: Project Mercury 7 Astronauts' at introductory press conference held April 9, 1959.
* - Insightful Accountant actively monitors such available offerings during the nomination and application process to determine candidate qualification and equivalency and will always coordinate with Intuit officials and the QuickBooks ProAdvisor Program should questions arise.
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