You can apply for the 2025 U.S. ProAdvisor Awards HERE or nominate a U.S. ProAdvisor HERE.
This week, we are featuring Michelle Smith, one of Insightful Accountant's 2024 Top 100 (U.S.) ProAdvisors.
Michelle is a member of Fourlane, based in Texas, but she actually works remotely from her home in Knoxville, Tennessee.
Michelle describes Fourlane as, "Trusted business advisors, accounting and ERP software experts, and Intuit's #1 QuickBooks Solution Provider every year since 2010.
At Fourlane, work is more than a job, it's a calling: to serve, consult, and strategize alongside our clients - from startup to enterprise.
Fourlane has helped thousands of clients with their financial processes, QuickBooks and ERP system challenges since 2009.
Insightful Accountant asked, "How does the ProAdvisor Award fit into your firm's mission?"
The ProAdvisor awards fits perfectly with our goal of being trusted business advisors and experts in accounting and ERP software. This recognition highlights our dedication to providing top-notch expertise and service.
It also reaffirms our commitment to helping thousands of clients navigate their financial processes and system challenges.
How have you leveraged your ProAdvisor Award to promote your firm?
The ProAdvisor awards earned by several members of our team have greatly enhanced our firm's reputation, strongly endorsing our expertise and commitment to excellence. This recognition has boosted client trust and confidence, assuring them of the high-quality service we deliver.
It has also fostered a culture of excellence within our team, motivating us to continually improve and achieve exceptional results.
Is there anything you would like to share about your 'home life'?
I live in Knoxville, Tennessee with my husband, son, and two beloved pets.
When I'm not delving into a client's books, you can find me behind the drums, playing bass, or exploring new places through travel.
ProAdvisor Directory Information:
Michelle Smith, Certified QuickBooks ProAdvisor
7000 N. Mopac Expressway, 2nd Floor
Austin, TX 78737
800-931-2120
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