Last week, Lucy Benton gave you two of her four ways to help grow your accounting firm online. Here we go with Part Two. (Part One can be found here)
Since online competition is fierce, you need to identify online marketing techniques that work well for your firm. To help you with that, here are two more ways to grow your online accounting business and get more clients.
3. Start Business Blogging
It’s a known fact that businesses with blogs get more online traffic, therefore, more opportunities to convert leads to customers, than those without blogs. For example, according to Hubspot, small- and medium-sized companies that blog have:
- 55 percent more visitors
- 97 percent more inbound links
- 434 percent more indexed pages by search engines.
website visitors from blog
As you can see, having a blog on your business’s website is critical to grow your client base and increase online traffic. Here’s what you need to know to start an effective business blog.
- A blog provides an opportunity to nurture relationships with prospects. Not every blog visitor would want to leave their contact ideas, so you can offer free content such as a guide on accounting for small businesses in exchange for that.
- Write truly useful content. Google states that high-quality content is one of the most important factors that determine a website’s position in search results, so create customer-centered content only. For example, explain where accounting problems can exist for a specific customer group, and offer solutions they can understand.
- A blog helps to solidify your accounting expertise. By supplying our prospects with high-quality tips, you’re building your image of an accounting expert.
Tools to help with blog content creation:
- A-Writer. Create, proofread, and edit written content to ensure a lack of errors, a logical flow of ideas, and customer-centeredness.
- Hemingway Editor. Check your blog content for errors, complex sentences, passive voice overuse, and other common mistakes.
- College Paper. Get advice on building your accounting brand in your content, inserting humor and showcasing personal experiences while maintaining professionalism.
- Canva. Browse millions of high-quality photos to insert in your blog posts.
4. Develop a Referral System
Why not incentivize your clients who recommend your business to others? For example, you can give them a discount, a gift card, or thank them in some other way. This will encourage your current clients to refer you to others, and provide you with some new ones. Even if the referral doesn’t work out, make sure to thank the person who provided a referral anyway.
Remember: always provide professional and quality accounting services, and your clients will be much more likely to recommend you to other friends and family.
Conclusion
These are some of the best ways to market your accounting firm online. While describing each of them in-depth is beyond the scope of this article, hopefully it gave you the insights you need to begin with digital marketing.
Lucy Benton
Author Bio: Lucy Benton is a visual content and digital marketing specialist who finds her passion in expressing own thoughts as a blogger and currently works as pro essay writer. She is a tech-savy person and likes to write on different topics like social media, web design, mobile apps, online marketing and much more. You can check her last publications on Pro Writing.